At Idea Spice, we were looking at a business card that clearly defined our USP. We realised our strength was doing creative work that helped our clients grow their business .The strategic aspect of the designs and our involvement in the differentiation and positioning was what we had to communicate. We also wanted to do this retaining our quirky and fun side. There had to be a promise which we made, which every team member had to also know and live by.
Our new designs is inspired by a currency note, which we promise our clients when we handover and say our designs will impact and grow your business and help you make a lot more money. Each person had to sign the promissory note which read “I promise to serve the bearer the most innovative ideas, offer the world’s best coffee and spice their business forever”.