At Idea Spice, we were looking at a business card that clearly defined our USP. We realised our strength was doing creative work that helped our clients grow their business .The strategic aspect of the designs and our involvement in the differentiation and positioning was what we had to communicate. We also wanted to do this retaining our quirky and fun side. There had to be a promise which we made, which every team member had to also know and live by.
Our new designs is inspired by a currency note, which we promise our clients when we handover and say our designs will impact and grow your business and help you make a lot more money. Each person had to sign the promissory note which read “I promise to serve the bearer the most innovative ideas, offer the world’s best coffee and spice their business forever”.
Here are some pictures of the first batch of new cards printed for a few in the Dubai office. The same format is soon to follow for the rest of the team and offices.
I tried blending 2 styles of sketching which I love and the results are interesting. The process is more than meditative and I empty my mind when I draw, imagining myself as a monk creating patterns in the garden.
Here’s a pic of my sketchbook where I sketched my interpretation of mediation. The central thought was about the art of thinking nothing and letting the mind become an empty bowl. It’s only then that we find ourselves with complete clarity.
Here’s a collection of wisdom converted into visuals. These are curated mainly from Pinterest and I don’t know the source for most. Each of them inspire and sympathise.Many of the visual quotes/ phrases connect and summarise the thoughts of a creative individual. Have fun browsing and add your list to them.
I have recently been bitten by the hand drawn typography bug and trying to wrap my head around this skill. I’m practicing and learning the art of creating visually appealing forms that can inspire. Using quotes and thoughts manifested as hand written type gives them an added allure.
Here are a few explorations from my little sketchbook companion.
A collection of scans from my sketch books of notes I have taken at various seminars and coaching sessions. I use the notes to visually summarise the learnings such that I never forget them again. When I do glance at the notes years later, everything comes rushing back clearly. These have served me well.
I have shared here a few examples of pages from my sketchbooks. They are concise capsules of the ideas I pick up.
A short animated film which explains the how, what and why of Idea Spice. This film explains in a fun manner who we are and what it takes for startups and SMEs to stand out from the clutter and connect emotionally with their consumer. We storyboarded this film and Ti22 animated the film. We had a blast making this film, hope you enjoy seeing it!
What a cool idea to explore! The effect of inflation on superheroes!!
Emil Lendof, Bob AlGreene and Nina Frazier look at how inflation could have affected superheroes. They look at the cost of their lifestyles from when they were first created and the equivalent cost today.
A set of excellent typography explorations which are bound to inspire you.
Each of them are unique in their own perspective and bring out the beauty of letter forms in unique ways. I love chancing upon typography design taken to an art form, when they become so aesthetic that they could adorn your walls vying for attention of an art masterpiece.