Our new business cards carry our promise

At Idea Spice, we were looking at a business card that clearly defined our USP. We realised our strength was doing creative work that helped our clients grow their business .The strategic aspect of the designs and our involvement in the differentiation and positioning was what we had to communicate. We also wanted to do this retaining our quirky and fun side. There had to be a promise which we made, which every team member had to also know and live by.

Our new designs is inspired by a currency note, which we promise our clients when we handover and say our designs will impact and grow your business and help you make a lot more money. Each person had to sign the promissory note which read “I promise to serve the bearer the most innovative ideas, offer the world’s best coffee and spice their business forever”.

Here are some pictures of the first batch of new cards printed for a few in the Dubai office. The same format is soon to follow for the rest of the team and offices.DSC_2151-1  DSC_2154DSC_2158-1DSC_2150-1  DSC_2160-1

Bluetooth Electronic Lock concept

With Kevo, all you need is your smartphone to unlock your door. You don’t even need to take your phone out of your pocket or purse; just touch your lock, it will recognize your phone and unlock the door. No more fumbling for your keys or memorizing a code… just touch the lock to open.

Kwikset: Kevo – Bluetooth Electronic Lock.

Trendspotting: Eco confetti turns into wildflowers


WHat a fantastic idea! Confetti that grows into wildflowers after it has been used. The confetti is made with biodegradable material embedded with wildflower seeds. Now you dont feel guilty throwing confetti and littering the place, they will grow into flowers if you forget to clean up!

Available at netherlands based gift store NIKO and its called Throw & grow event confetti. What a simple concept for a oft ignored product! Love it

Eco confetti turns into wildflowers | Springwise.

Idea spice business card design

Here’s the design of the IdeaSpice business cards. Each person gets an illustration done of their space within the office. When the cards are placed together it forms a puzzle that shows the full office.


A client who works with us typically will collect all the cards on an integrated branding project. It also communicates to everyone that they are part of one big family which is interconnected.

The card also has a scratch and win within the design. When you scratch the card, you discover that you have won a “cup of the worlds best coffee at IdeaSpice”. We live up to that promise and coffee at IdeaSpice is hand beaten and made with passion.

Each new person who joins is taught the IdeaSpice way of making coffee in every office and they are asked to make it for the others during their probation regardless of designation or seniority. Clients often drop in just for the coffee and a conversation if they are passing by!

Every office of IdeaSpice has the same design of the card with the team illustrations.

Rahul solanki in our office does the ritual of making the illustrations for each person. 20130526-114417.jpg20130526-114425.jpg20130526-114431.jpg20130526-114438.jpg20130526-114504.jpg20130526-114510.jpg20130526-114525.jpg

all the cards together
all the cards together