Thinking aloud through sketches, words and humour
The food and beverage industry is one of the fastest growing industries world wide with new concepts launching everyday and existing concepts growing by leaps and bounds. It is also the industry with one of the highest rates of failure. Successful concepts suddenly fade and disappear due to innumerable reasons. New concepts catch the... Continue Reading →
In today’s dynamic global market space, competing on price and quality will never be a game changer. Businesses today are looking to create a brand that speaks their story, that packages their USP and expounds to the world why they are so good. They need a visual depiction of their offering that emotionally connects their... Continue Reading →
With the advent of social media, a new era has opened up for brands and with it a plethora of challenges. Brands are now directly in touch with their consumers interacting one on one. This is both an opportunity and complex at step he same time. Today companies have to step down from their ivory... Continue Reading →
At Idea Spice, we were looking at a business card that clearly defined our USP. We realised our strength was doing creative work that helped our clients grow their business .The strategic aspect of the designs and our involvement in the differentiation and positioning was what we had to communicate. We also wanted to do this... Continue Reading →
I have been drawing a few samurai moments inspired by their values. Fearless, calm and completely focused with the highest ideals, they are a great inspiration for modern day management.
I have been drawing a few samurai moments inspired by their values. Fearless, calm and completely focused with the highest ideals, they are a great inspiration for modern day management.
Danny Myers has set up some of the best restaurant chains in the world including shake shack. In his book "setting the table", he defines business so beautifully. Within these words is an ocean of ideas. In essence, this is all an entrepreneur should ever care about. He says: "Business, like life, is about how... Continue Reading →
An article I wrote for a business publication recently: 10 Ways for SMEs to build their brand image A company’s brand is one of the single most valuable asset. Your brand image can grow faster than any number on your bank sheet and today it is the biggest asset for any fortune 500 company. For... Continue Reading →
A friend of mine handed me a copy of Bruce Mau's incomplete manifesto for growth 15 years ago. These words have probably had the biggest influence on how I built the organisation and its philosophy. I wanted to share this with anyone who hasn't read it yet. An incomplete manifesto for growth 1. Allow events... Continue Reading →
Chanced upon a life changing book in Kinokuniya yesterday. "The Startup Playbook" by David S.Kidder is a sum of stories and secrets from some of the fastest growing start ups. Their CEOs share their wealth of knowledge in these pages. The book simplifies the process of business and will inspire fence-sitting-want-to-take-the-plunge entrepreneurs, it will share... Continue Reading →
Napolean Hill in his book "Think and grow rich" talks about the Mastermind being critical for success and speaks about the subject in detail. He first defined the mastermind as a “coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.” Hill’s concept of... Continue Reading →
An article I recently wrote for a design journal which looks at the design and branding process from a client's point of view. Clients who require branding and assigning in our hands the one thing that’s closest and dearest to them-their business venture.They breathe and live the concept and are completely committed to that... Continue Reading →
A collection of inspiring quotes and ideas for CEOs and people wanting to take the plunge into the world of business. Each thought has so much depth and can trigger ideas and directions. The common thread of inspiration is about passion in work, risk taking, being the best at what you do, embracing failure, hard... Continue Reading →
I find it fascinating meeting successful people and understanding what makes them who they are, absorbing their secrets to success, seeking inspiration and lessons. Over my interactions with hundreds of entrepreneurs, I see extremely intelligent and innovative people struggle financially, dropouts become billionaires and billionaires become unhappy and unfulfilled. Then there's a rare species that gets... Continue Reading →
I read this insightful and inspiring article in the Entrepreneur magazine. It featured an interview with one of my favorite authors and thought leaders, Anthony Robbins. These simple pointers are home truths and there are so many nuggets at very nook and corner. I took away truckloads of ideas and I wanted to share the... Continue Reading →
Hotel The Exchange is an independent fashion hotel in central Amsterdam that playfully weaves together fashion and architecture in unique rooms ranging from one to five stars. At Hotel The Exchange fashion meets architecture in the most unexpected and inspiring way. Rooms are dressed like models by young designers from the Amsterdam Fashion Institute (AMFI),... Continue Reading →
I was at a conference today at Media one hotel dubai. The conference room at the business center was such a fresh breath of air. What was usually a strait jacketed atmosphere in a typical corporate settings was turned into a fun and engaging experience. A message in the lift for the business center set... Continue Reading →
A short animated film which explains the how, what and why of Idea Spice. This film explains in a fun manner who we are and what it takes for startups and SMEs to stand out from the clutter and connect emotionally with their consumer. We storyboarded this film and Ti22 animated the film. We had... Continue Reading →
A short film about inspiring start ups and their story. Our heroes and inspirations who have taken that plunge and converted their ideas into successful entrepreneurial stories. We asked them a few questions and here are their responses and stories in a bid to galvanise other entrepreneurs. In this session, we cover Pantry Cafe by... Continue Reading →
My notes and sketches I had posted earlier converted into a booklet format.
While making our movie on home grown brands, we asked the entrepreneurs 5 simples questions to explain their success. The questions are highlighted here in the form of book titles which is how they will be presented in the movie. These 5 questions are also the basic questions to consider while creating a unique business.
While making our movie on home grown brands, we asked the entrepreneurs 5 simples questions to explain their success. The questions are highlighted here in the form of book titles which is how they will be presented in the movie. These 5 questions are also the basic questions to consider while creating a unique business.
We are making a film on Home grown brands. Branding work done for clients of ours at Ideaspice, who have started businesses by themselves and successfully transformed them into brands that have connected with their consumers. We are covering 6 entrepreneurs across industries and asking them to share their story and challenges and inspire other... Continue Reading →
WHat a fantastic idea! Confetti that grows into wildflowers after it has been used. The confetti is made with biodegradable material embedded with wildflower seeds. Now you dont feel guilty throwing confetti and littering the place, they will grow into flowers if you forget to clean up! Available at netherlands based gift store NIKO... Continue Reading →
Here's testament to the fact that we can reinvent the obvious and reposition the mundane. Frederic Perers redesigns the laundromat and gives us Splash. Loved the fresh approach to the design and concept. So Fresh and So Clean: Splash Modern Laundromat - Design Milk.
An interview of mine by SupportBiz. Sharing this here. May 24, 2013 Spice Holding Group: New age advertising and marketing for SMEs The digital age gave birth to a democratic business ecosystem. Now with smart marketing practices, smaller companies can also have the liberty to access their clients themselves. The web interface allows the SMEs... Continue Reading →
I was at an event today Organised by Right selection in Dubai. The modern guru of networking, Ivan Misner was more than amazing. He shared such simple but effective methods of networking and the importance it has in modern business. He is truly the father of modern networking, he is also a best selling author... Continue Reading →
Great article on fluid branding with examples on fluid brands. Jose Martinez argues for an brand thats flexible and connects with the consumer, not one thats strait jacketed. If You Love Your Brand, Set It Free | Smashing Magazine.
New system to set up your business with your ipad. Integrated with a card reader and barcode scanner. real cool. Introducing the Square Stand.
Really sweet product idea. A kit to survive heart breaks. Comes with everything you need to cheer up. Amazing gift for a friend with a broken heart!! Love Hurts: A Kit to Survive any Heartbreak by Melanie Chernock - Design Milk.
SEEKING ANSARS 