At Idea Spice, we were looking at a business card that clearly defined our USP. We realised our strength was doing creative work that helped our clients grow their business .The strategic aspect of the designs and our involvement in the differentiation and positioning was what we had to communicate. We also wanted to do this retaining our quirky and fun side. There had to be a promise which we made, which every team member had to also know and live by.
Our new designs is inspired by a currency note, which we promise our clients when we handover and say our designs will impact and grow your business and help you make a lot more money. Each person had to sign the promissory note which read “I promise to serve the bearer the most innovative ideas, offer the world’s best coffee and spice their business forever”.
Here are some pictures of the first batch of new cards printed for a few in the Dubai office. The same format is soon to follow for the rest of the team and offices.
Here’s a collection of wisdom converted into visuals. These are curated mainly from Pinterest and I don’t know the source for most. Each of them inspire and sympathise.Many of the visual quotes/ phrases connect and summarise the thoughts of a creative individual. Have fun browsing and add your list to them.
Hotel The Exchange is an independent fashion hotel in central Amsterdam that playfully weaves together fashion and architecture in unique rooms ranging from one to five stars.
At Hotel The Exchange fashion meets architecture in the most unexpected and inspiring way. Rooms are dressed like models by young designers from the Amsterdam Fashion Institute (AMFI), allowing guests to sleep in fashion and wake up in style.
I was at a conference today at Media one hotel dubai. The conference room at the business center was such a fresh breath of air. What was usually a strait jacketed atmosphere in a typical corporate settings was turned into a fun and engaging experience.
A message in the lift for the business center set the tone saying “if you are wearing a tie, this is not the place for you”. Set in the media city of dubai, the place new it’s target audience and had created the vibe for the creative clientele.
The attention to detail from the graphic red glasses, cutlery, candy in jars and the fun messages across all stationery was fresh with a hint of mischief. The coffee mug had various messages, note pads, writing materials and posters too. I could constantly see every participant smiling and connecting emotionally with the space.
This is what branding is about. Connecting emotionally and engaging the consumer and creating a memorable experience in the consumers mind. This place so nailed it!
The Everest app pushes you and inspires you to achieve your dreams. It lists and tracks your dreams and manages them into achievable goals. If you lack the drive the determination, this app nudges and inspires you- super cool!
With Kevo, all you need is your smartphone to unlock your door. You don’t even need to take your phone out of your pocket or purse; just touch your lock, it will recognize your phone and unlock the door. No more fumbling for your keys or memorizing a code… just touch the lock to open.
Really cool looking desks, I’d love on of these desks. Lovely idea!! The structure and forms are to die for.
California-based company MotoArt designs striking furniture pieces made from iconic aircraft. More sculpture than industrial design, MotoArt brings function, history, and a sense of eclecticism to their pieces. On top of that, their commitment and love for aviation radiates through their work.
What a brilliant idea for a boring product with so many issues!!
3D-printed casts for fractured bones could replace the usual bulky, itchy and smelly plaster or fibreglass ones in this conceptual project by Victoria University of Wellington graduate Jake Evill.
The prototype Cortex cast is lightweight, ventilated, washable and thin enough to fit under a shirt sleeve.
A patient would have the bones x-rayed and the outside of the limb 3D-scanned. Computer software would then determine the optimum bespoke shape, with denser support focussed around the fracture itself.
The polyamide pieces would be printed on-site and clip into place with fastenings that can’t be undone until the healing process is complete, when they would be taken off with tools at the hospital as normal. Unlike current casts, the materials could then be recycled
East London Studio IWANT overhauls the birth certificate for the digital age and imagines it to be more personalised and detailed. They visualised the certificate in a digital format as well as a hard copy containing details from the moment we are born.
“All the information on the existing birth certificate is kept – mother, father, name, registrar. For location we added mapping co-ordinates, for the digital version. We then added more detail – exact time of birth, type of birth, physical attributes including weight, length, head circumference, hand and foot prints, blood type and eye and hair colour; then astrological and astronomical details – moon cycle, ruling planet, weather. We included the etymology of the given name, the birth flower and stone, religion and the ruling monarch.”
The office of Migo, a media and entertainment company in Manila is fun, hip and high energy. Using traditional elements from homes in Manila and fusing it with an urban theme, they pulled off a space thats high energy and reflects the culture in a rather cool way. I love the textures and the fusion and the bold use of the traditional.