Thinking aloud through sketches, words and humour
The food and beverage industry is one of the fastest growing industries world wide with new concepts launching everyday and existing concepts growing by leaps and bounds. It is also the industry with one of the highest rates of failure. Successful concepts suddenly fade and disappear due to innumerable reasons. New concepts catch the... Continue Reading →
In today’s dynamic global market space, competing on price and quality will never be a game changer. Businesses today are looking to create a brand that speaks their story, that packages their USP and expounds to the world why they are so good. They need a visual depiction of their offering that emotionally connects their... Continue Reading →
With the advent of social media, a new era has opened up for brands and with it a plethora of challenges. Brands are now directly in touch with their consumers interacting one on one. This is both an opportunity and complex at step he same time. Today companies have to step down from their ivory... Continue Reading →
How to market your business in a challenging business landscape. 10 simple ideas
At Idea Spice, we were looking at a business card that clearly defined our USP. We realised our strength was doing creative work that helped our clients grow their business .The strategic aspect of the designs and our involvement in the differentiation and positioning was what we had to communicate. We also wanted to do this... Continue Reading →
An article I wrote for a business publication recently: 10 Ways for SMEs to build their brand image A company’s brand is one of the single most valuable asset. Your brand image can grow faster than any number on your bank sheet and today it is the biggest asset for any fortune 500 company. For... Continue Reading →
An article I recently wrote for a design journal which looks at the design and branding process from a client's point of view. Clients who require branding and assigning in our hands the one thing that’s closest and dearest to them-their business venture.They breathe and live the concept and are completely committed to that... Continue Reading →
A short animated film which explains the how, what and why of Idea Spice. This film explains in a fun manner who we are and what it takes for startups and SMEs to stand out from the clutter and connect emotionally with their consumer. We storyboarded this film and Ti22 animated the film. We had... Continue Reading →
A short film about inspiring start ups and their story. Our heroes and inspirations who have taken that plunge and converted their ideas into successful entrepreneurial stories. We asked them a few questions and here are their responses and stories in a bid to galvanise other entrepreneurs. In this session, we cover Pantry Cafe by... Continue Reading →
While making our movie on home grown brands, we asked the entrepreneurs 5 simples questions to explain their success. The questions are highlighted here in the form of book titles which is how they will be presented in the movie. These 5 questions are also the basic questions to consider while creating a unique business.
While making our movie on home grown brands, we asked the entrepreneurs 5 simples questions to explain their success. The questions are highlighted here in the form of book titles which is how they will be presented in the movie. These 5 questions are also the basic questions to consider while creating a unique business.
We are making a film on Home grown brands. Branding work done for clients of ours at Ideaspice, who have started businesses by themselves and successfully transformed them into brands that have connected with their consumers. We are covering 6 entrepreneurs across industries and asking them to share their story and challenges and inspire other... Continue Reading →
A great experiment by Andrew Miller, where he picked up iconic brands and just painted them white. What's interesting is that we can still recognise the iconic shapes sans colour!
Here's testament to the fact that we can reinvent the obvious and reposition the mundane. Frederic Perers redesigns the laundromat and gives us Splash. Loved the fresh approach to the design and concept. So Fresh and So Clean: Splash Modern Laundromat - Design Milk.
Great article on fluid branding with examples on fluid brands. Jose Martinez argues for an brand thats flexible and connects with the consumer, not one thats strait jacketed. If You Love Your Brand, Set It Free | Smashing Magazine.
Here's the design of the IdeaSpice business cards. Each person gets an illustration done of their space within the office. When the cards are placed together it forms a puzzle that shows the full office. A client who works with us typically will collect all the cards on an integrated branding project. It also communicates... Continue Reading →
What a lovely idea for a business card. This cheese shop card is a grater also! Cheese Grating Business Cards.
Loved the design of this retail format. Takes the typical show store and turns it on its head. Gives a lived it home feel and sets an inviting tone for the store. Carvari Shoe Bar | CoolBoom.
What an amazing concept. Candy sold in a retail environment designed to look like a pharmacy. The name and packaging reflects the idea so beautifully. Love it!! This is Studio M's first project. A candy store in bareclona. Happy Pills - Design Milk.
Brilliant article in Entrepreneur magazine. Had to share Entrepreneurs are hustlers. We wear many hats. We're like the chameleons of the business world, adapting to whatever we need to be at any given moment in time. It is no wonder so many of us struggle when our ventures gain critical mass and it comes time... Continue Reading →
I am conducting a workshop with entrepreneurs today at UNIDO bahrain. The subject of the workshop is "Getting into the mind of the consumer". I am emphasizing to the new entrepreneurs how the positioning in the consumers mind is one of the most important aspects of business success. Without a distinct USP or a differentiated... Continue Reading →
SEEKING ANSARS 