While making our movie on home grown brands, we asked the entrepreneurs 5 simples questions to explain their success. The questions are highlighted here in the form of book titles which is how they will be presented in the movie.
These 5 questions are also the basic questions to consider while creating a unique business.
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Sajith Ansar, CEO and founder of Idea Spice is based in Dubai. Idea Spice Design is a leading branding, design and marketing firm in the region with offices around the world. They have created over 1000 brands globally over the last 14 years and specialise in creating and growing home grown brands.
Idea Spice is an award winning boutique design firm that has added innovation and business thinking as key ingredients to rapidly grow local businesses.
Sajith graduated as a product designer from The National Institute of Design (NID) and did the MEP program at The Indian Institute of Management, Ahmedabad (IIMA). He worked at Core Emballage and founded and ran a profit centre that designed, manufactured and retailed innovations in recycled paper.
Sajith has also lectured at business and design universities regularly and often conducts workshops for entrepreneurs and start ups.
Forbes has listed him as one of the Top 100 Indian business leaders in the Arab World.
View all posts by sajith ansar
13 Jun 2013
branding, business, design, marketing, strategy
Branding, Brands, business, differentiate, grow, Home grown brands, SME, USP
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