Thinking aloud through sketches, words and humour
A friend of mine handed me a copy of Bruce Mau's incomplete manifesto for growth 15 years ago. These words have probably had the biggest influence on how I built the organisation and its philosophy. I wanted to share this with anyone who hasn't read it yet. An incomplete manifesto for growth 1. Allow events... Continue Reading →
Chanced upon a life changing book in Kinokuniya yesterday. "The Startup Playbook" by David S.Kidder is a sum of stories and secrets from some of the fastest growing start ups. Their CEOs share their wealth of knowledge in these pages. The book simplifies the process of business and will inspire fence-sitting-want-to-take-the-plunge entrepreneurs, it will share... Continue Reading →
I find it fascinating meeting successful people and understanding what makes them who they are, absorbing their secrets to success, seeking inspiration and lessons. Over my interactions with hundreds of entrepreneurs, I see extremely intelligent and innovative people struggle financially, dropouts become billionaires and billionaires become unhappy and unfulfilled. Then there's a rare species that gets... Continue Reading →
Tonight I turn 40! As the clock makes its way towards a great milestone and I let the number settle into my mind, I decided to pen some thoughts down. I am in a place where I always wanted to be. Right now, I am charting my life upon the best waters of my life.... Continue Reading →
A short animated film which explains the how, what and why of Idea Spice. This film explains in a fun manner who we are and what it takes for startups and SMEs to stand out from the clutter and connect emotionally with their consumer. We storyboarded this film and Ti22 animated the film. We had... Continue Reading →
While making our movie on home grown brands, we asked the entrepreneurs 5 simples questions to explain their success. The questions are highlighted here in the form of book titles which is how they will be presented in the movie. These 5 questions are also the basic questions to consider while creating a unique business.
While making our movie on home grown brands, we asked the entrepreneurs 5 simples questions to explain their success. The questions are highlighted here in the form of book titles which is how they will be presented in the movie. These 5 questions are also the basic questions to consider while creating a unique business.
An interview of mine by SupportBiz. Sharing this here. May 24, 2013 Spice Holding Group: New age advertising and marketing for SMEs The digital age gave birth to a democratic business ecosystem. Now with smart marketing practices, smaller companies can also have the liberty to access their clients themselves. The web interface allows the SMEs... Continue Reading →
Great article on fluid branding with examples on fluid brands. Jose Martinez argues for an brand thats flexible and connects with the consumer, not one thats strait jacketed. If You Love Your Brand, Set It Free | Smashing Magazine.
