Engaging brands- an example!

I was at a conference today at Media one hotel dubai. The conference room at the business center was such a fresh breath of air. What was usually a strait jacketed atmosphere in a typical corporate settings was turned into a fun and engaging experience.

A message in the lift for the business center set the tone saying “if you are wearing a tie, this is not the place for you”. Set in the media city of dubai, the place new it’s target audience and had created the vibe for the creative clientele.

The attention to detail from the graphic red glasses, cutlery, candy in jars and the fun messages across all stationery was fresh with a hint of mischief. The coffee mug had various messages, note pads, writing materials and posters too. I could constantly see every participant smiling and connecting emotionally with the space.

This is what branding is about. Connecting emotionally and engaging the consumer and creating a memorable experience in the consumers mind. This place so nailed it!

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Questions we asked entrepreneurs

While making our movie on home grown brands, we asked the entrepreneurs 5 simples questions to explain their success. The questions are highlighted here in the form of book titles which is how they will be presented in the movie.

These 5 questions are also the basic questions to consider while creating a unique business.

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Home grown brands

We are making a film on Home grown brands. Branding work done for clients of ours at Ideaspice,
who have started businesses by themselves and successfully transformed them into brands that have connected with their consumers.

We are covering 6 entrepreneurs across industries and asking them to share their story and challenges and inspire other start ups and business men. They will also share the impact of branding and design on their differentiation.

Today is the last day of shooting. We are currently at M2M, (made to measure) which offers bespoke suits for men. Last week we shot at little champions, a Pre school, Pantry cafe and Farada, Arabic footwear for men. For all these projects we have been involved from the naming, branding, design and interiors. Today we will also be interviewing the young entrepreneurs behind Fuego, a Mexican lounge in souk al bahar, dubai and milestone, a landscaping firm.

I will share the videos soon. Looking forward to the end product.

Umair Tareen from digitally films is directing the film and Asif limbada is the Director of photography. The film is being shot in Red Epic and Leica lens. The rushes are looking super!

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