branding / business / concept spotting / design / marketing / strategy

If You Love Your Brand, Set It Free

sajith ansarLeave a comment

Great article on fluid branding with examples on fluid brands. Jose Martinez argues for an brand thats flexible and connects with the consumer, not one thats strait jacketed.

 

If You Love Your Brand, Set It Free | Smashing Magazine.

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. ( Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

w
Cancel

Connecting to %s