Danny Myers has set up some of the best restaurant chains in the world including shake shack. In his book “setting the table”, he defines business so beautifully. Within these words is an ocean of ideas. In essence, this is all an entrepreneur should ever care about.
“Business, like life, is about how you make people feel. It’s that simple, and it’s that hard.”
Wow!! Superb, simple and all encompassing.
Read the book. It’s an eye opener even for people outside th F&B industry.