Thinking aloud through sketches, words and humour
The food and beverage industry is one of the fastest growing industries world wide with new concepts launching everyday and existing concepts growing by leaps and bounds. It is also the industry with one of the highest rates of failure. Successful concepts suddenly fade and disappear due to innumerable reasons. New concepts catch the... Continue Reading →
In today’s dynamic global market space, competing on price and quality will never be a game changer. Businesses today are looking to create a brand that speaks their story, that packages their USP and expounds to the world why they are so good. They need a visual depiction of their offering that emotionally connects their... Continue Reading →
How to market your business in a challenging business landscape. 10 simple ideas
Danny Myers has set up some of the best restaurant chains in the world including shake shack. In his book "setting the table", he defines business so beautifully. Within these words is an ocean of ideas. In essence, this is all an entrepreneur should ever care about. He says: "Business, like life, is about how... Continue Reading →
An article I wrote for a business publication recently: 10 Ways for SMEs to build their brand image A company’s brand is one of the single most valuable asset. Your brand image can grow faster than any number on your bank sheet and today it is the biggest asset for any fortune 500 company. For... Continue Reading →
Even a simple day trip for business brings out the best in me. Travel is my introspection time, reading time, sketching time and learning time. I tend to shut out the world and immerse myself in me. A bubble envelops itself around me and I tune into my innermost thoughts. This is my kaizen space... Continue Reading →
One of the most powerful tools that has helped me think really fast and declutter my mind has been mind mapping. I create simple and detailed mind maps for almost every aspect of my life. I have mind maps for goals, company vision, team planning, client briefs, holiday plans, health goals, web site maps, workflow... Continue Reading →
A collection of inspiring quotes and ideas for CEOs and people wanting to take the plunge into the world of business. Each thought has so much depth and can trigger ideas and directions. The common thread of inspiration is about passion in work, risk taking, being the best at what you do, embracing failure, hard... Continue Reading →
I find it fascinating meeting successful people and understanding what makes them who they are, absorbing their secrets to success, seeking inspiration and lessons. Over my interactions with hundreds of entrepreneurs, I see extremely intelligent and innovative people struggle financially, dropouts become billionaires and billionaires become unhappy and unfulfilled. Then there's a rare species that gets... Continue Reading →
I read this insightful and inspiring article in the Entrepreneur magazine. It featured an interview with one of my favorite authors and thought leaders, Anthony Robbins. These simple pointers are home truths and there are so many nuggets at very nook and corner. I took away truckloads of ideas and I wanted to share the... Continue Reading →
Hotel The Exchange is an independent fashion hotel in central Amsterdam that playfully weaves together fashion and architecture in unique rooms ranging from one to five stars. At Hotel The Exchange fashion meets architecture in the most unexpected and inspiring way. Rooms are dressed like models by young designers from the Amsterdam Fashion Institute (AMFI),... Continue Reading →
A short animated film which explains the how, what and why of Idea Spice. This film explains in a fun manner who we are and what it takes for startups and SMEs to stand out from the clutter and connect emotionally with their consumer. We storyboarded this film and Ti22 animated the film. We had... Continue Reading →
A short film about inspiring start ups and their story. Our heroes and inspirations who have taken that plunge and converted their ideas into successful entrepreneurial stories. We asked them a few questions and here are their responses and stories in a bid to galvanise other entrepreneurs. In this session, we cover Pantry Cafe by... Continue Reading →
While making our movie on home grown brands, we asked the entrepreneurs 5 simples questions to explain their success. The questions are highlighted here in the form of book titles which is how they will be presented in the movie. These 5 questions are also the basic questions to consider while creating a unique business.
We are making a film on Home grown brands. Branding work done for clients of ours at Ideaspice, who have started businesses by themselves and successfully transformed them into brands that have connected with their consumers. We are covering 6 entrepreneurs across industries and asking them to share their story and challenges and inspire other... Continue Reading →
An interview of mine by SupportBiz. Sharing this here. May 24, 2013 Spice Holding Group: New age advertising and marketing for SMEs The digital age gave birth to a democratic business ecosystem. Now with smart marketing practices, smaller companies can also have the liberty to access their clients themselves. The web interface allows the SMEs... Continue Reading →
Great article on fluid branding with examples on fluid brands. Jose Martinez argues for an brand thats flexible and connects with the consumer, not one thats strait jacketed. If You Love Your Brand, Set It Free | Smashing Magazine.
New system to set up your business with your ipad. Integrated with a card reader and barcode scanner. real cool. Introducing the Square Stand.
25 Common Characteristics of Successful Entrepreneurs Do you have what it takes to get through hard times? Here are the traits that help home-based business owners thrive. BY JAMES STEPHENSON |This article has been excerpted from the Ultimate Home Based Business Handbook, by James Stephenson, available from Entrepreneur Press. Regardless of your definition of success, there are, oddly enough,... Continue Reading →
Counterintuitivethings successful people do You’re always going to get the same results, doing what everyone else does. Sometimes you have to know when to zig where others zag. These are some of the counterintuitive lessons I’ve learned and applied from the most successful folks I’ve met. Pick Fights – to test others’ resolve in their... Continue Reading →
SEEKING ANSARS 