Thinking aloud through sketches, words and humour
The food and beverage industry is one of the fastest growing industries world wide with new concepts launching everyday and existing concepts growing by leaps and bounds. It is also the industry with one of the highest rates of failure. Successful concepts suddenly fade and disappear due to innumerable reasons. New concepts catch the... Continue Reading →
In today’s dynamic global market space, competing on price and quality will never be a game changer. Businesses today are looking to create a brand that speaks their story, that packages their USP and expounds to the world why they are so good. They need a visual depiction of their offering that emotionally connects their... Continue Reading →
With the advent of social media, a new era has opened up for brands and with it a plethora of challenges. Brands are now directly in touch with their consumers interacting one on one. This is both an opportunity and complex at step he same time. Today companies have to step down from their ivory... Continue Reading →
How to market your business in a challenging business landscape. 10 simple ideas
An article I wrote for a business publication recently: 10 Ways for SMEs to build their brand image A company’s brand is one of the single most valuable asset. Your brand image can grow faster than any number on your bank sheet and today it is the biggest asset for any fortune 500 company. For... Continue Reading →
I read this insightful and inspiring article in the Entrepreneur magazine. It featured an interview with one of my favorite authors and thought leaders, Anthony Robbins. These simple pointers are home truths and there are so many nuggets at very nook and corner. I took away truckloads of ideas and I wanted to share the... Continue Reading →
A short animated film which explains the how, what and why of Idea Spice. This film explains in a fun manner who we are and what it takes for startups and SMEs to stand out from the clutter and connect emotionally with their consumer. We storyboarded this film and Ti22 animated the film. We had... Continue Reading →
A short film about inspiring start ups and their story. Our heroes and inspirations who have taken that plunge and converted their ideas into successful entrepreneurial stories. We asked them a few questions and here are their responses and stories in a bid to galvanise other entrepreneurs. In this session, we cover Pantry Cafe by... Continue Reading →
My notes and sketches I had posted earlier converted into a booklet format.
While making our movie on home grown brands, we asked the entrepreneurs 5 simples questions to explain their success. The questions are highlighted here in the form of book titles which is how they will be presented in the movie. These 5 questions are also the basic questions to consider while creating a unique business.
While making our movie on home grown brands, we asked the entrepreneurs 5 simples questions to explain their success. The questions are highlighted here in the form of book titles which is how they will be presented in the movie. These 5 questions are also the basic questions to consider while creating a unique business.
A great experiment by Andrew Miller, where he picked up iconic brands and just painted them white. What's interesting is that we can still recognise the iconic shapes sans colour!
An interview of mine by SupportBiz. Sharing this here. May 24, 2013 Spice Holding Group: New age advertising and marketing for SMEs The digital age gave birth to a democratic business ecosystem. Now with smart marketing practices, smaller companies can also have the liberty to access their clients themselves. The web interface allows the SMEs... Continue Reading →
I was at an event today Organised by Right selection in Dubai. The modern guru of networking, Ivan Misner was more than amazing. He shared such simple but effective methods of networking and the importance it has in modern business. He is truly the father of modern networking, he is also a best selling author... Continue Reading →
Great article on fluid branding with examples on fluid brands. Jose Martinez argues for an brand thats flexible and connects with the consumer, not one thats strait jacketed. If You Love Your Brand, Set It Free | Smashing Magazine.
Brilliant article in Entrepreneur magazine. Had to share Entrepreneurs are hustlers. We wear many hats. We're like the chameleons of the business world, adapting to whatever we need to be at any given moment in time. It is no wonder so many of us struggle when our ventures gain critical mass and it comes time... Continue Reading →
Insights on what to do after you start a blog. Learnt a lot from the inputs in this visual. Thought this could be useful for more bloggers! Do you have any more ideas or suggestions for a new blogger like me?
Love these retro take on modern phenomen<a
I am conducting a workshop with entrepreneurs today at UNIDO bahrain. The subject of the workshop is "Getting into the mind of the consumer". I am emphasizing to the new entrepreneurs how the positioning in the consumers mind is one of the most important aspects of business success. Without a distinct USP or a differentiated... Continue Reading →
SEEKING ANSARS 