Thinking aloud through sketches, words and humour
In today’s dynamic global market space, competing on price and quality will never be a game changer. Businesses today are looking to create a brand that speaks their story, that packages their USP and expounds to the world why they are so good. They need a visual depiction of their offering that emotionally connects their... Continue Reading →
An article I wrote for a business publication recently: 10 Ways for SMEs to build their brand image A company’s brand is one of the single most valuable asset. Your brand image can grow faster than any number on your bank sheet and today it is the biggest asset for any fortune 500 company. For... Continue Reading →
An article I recently wrote for a design journal which looks at the design and branding process from a client's point of view. Clients who require branding and assigning in our hands the one thing that’s closest and dearest to them-their business venture.They breathe and live the concept and are completely committed to that... Continue Reading →
Great article on fluid branding with examples on fluid brands. Jose Martinez argues for an brand thats flexible and connects with the consumer, not one thats strait jacketed. If You Love Your Brand, Set It Free | Smashing Magazine.
Insights on what to do after you start a blog. Learnt a lot from the inputs in this visual. Thought this could be useful for more bloggers! Do you have any more ideas or suggestions for a new blogger like me?
Counterintuitivethings successful people do You’re always going to get the same results, doing what everyone else does. Sometimes you have to know when to zig where others zag. These are some of the counterintuitive lessons I’ve learned and applied from the most successful folks I’ve met. Pick Fights – to test others’ resolve in their... Continue Reading →
SEEKING ANSARS 