Thinking aloud through sketches, words and humour
The food and beverage industry is one of the fastest growing industries world wide with new concepts launching everyday and existing concepts growing by leaps and bounds. It is also the industry with one of the highest rates of failure. Successful concepts suddenly fade and disappear due to innumerable reasons. New concepts catch the... Continue Reading →
In today’s dynamic global market space, competing on price and quality will never be a game changer. Businesses today are looking to create a brand that speaks their story, that packages their USP and expounds to the world why they are so good. They need a visual depiction of their offering that emotionally connects their... Continue Reading →
With the advent of social media, a new era has opened up for brands and with it a plethora of challenges. Brands are now directly in touch with their consumers interacting one on one. This is both an opportunity and complex at step he same time. Today companies have to step down from their ivory... Continue Reading →
How to market your business in a challenging business landscape. 10 simple ideas
I read this insightful and inspiring article in the Entrepreneur magazine. It featured an interview with one of my favorite authors and thought leaders, Anthony Robbins. These simple pointers are home truths and there are so many nuggets at very nook and corner. I took away truckloads of ideas and I wanted to share the... Continue Reading →
An interview of mine by SupportBiz. Sharing this here. May 24, 2013 Spice Holding Group: New age advertising and marketing for SMEs The digital age gave birth to a democratic business ecosystem. Now with smart marketing practices, smaller companies can also have the liberty to access their clients themselves. The web interface allows the SMEs... Continue Reading →
Brilliant article in Entrepreneur magazine. Had to share Entrepreneurs are hustlers. We wear many hats. We're like the chameleons of the business world, adapting to whatever we need to be at any given moment in time. It is no wonder so many of us struggle when our ventures gain critical mass and it comes time... Continue Reading →
Insights on what to do after you start a blog. Learnt a lot from the inputs in this visual. Thought this could be useful for more bloggers! Do you have any more ideas or suggestions for a new blogger like me?
I am conducting a workshop with entrepreneurs today at UNIDO bahrain. The subject of the workshop is "Getting into the mind of the consumer". I am emphasizing to the new entrepreneurs how the positioning in the consumers mind is one of the most important aspects of business success. Without a distinct USP or a differentiated... Continue Reading →
SEEKING ANSARS 