5 reasons to make branding the key ingredient in your food and beverage business

  The food and beverage industry is one of the fastest growing industries world wide with new concepts launching everyday and existing concepts growing by leaps and bounds. It is also the industry with one of the highest rates of failure. Successful concepts suddenly fade and disappear due to innumerable reasons. New concepts catch the... Continue Reading →

The samurai series

I have been drawing a few samurai moments inspired by their values. Fearless, calm and completely focused with the highest ideals, they are a great inspiration for modern day management.

The samurai series

I have been drawing a few samurai moments inspired by their values. Fearless, calm and completely focused with the highest ideals, they are a great inspiration for modern day management.

10 ways for SMEs to build their brand image

An article I wrote for a business publication recently: 10 Ways for SMEs to build their brand image A company’s brand is one of the single most valuable asset. Your brand image can grow faster than any number on your bank sheet and today it is the biggest asset for any fortune 500 company. For... Continue Reading →

4 mentors who changed my life

  "A mentor is someone who sees more talent and ability within you, than you see in yourself, and helps bring it out of you." Bob Proctor When I look back today, the biggest catalysts in my life have been the mentors I had the opportunity to be influenced and inspired by along the way.... Continue Reading →

The coolest tool for thinking clearly- mind mapping

One of the most powerful tools that has helped me think really fast and declutter my mind has been mind mapping. I create simple and detailed mind maps for almost every aspect of my life. I have mind maps for goals, company vision, team planning, client briefs, holiday plans, health goals, web site maps, workflow... Continue Reading →

One of the most important tools in business- a mastermind

Napolean Hill in his book "Think and grow rich" talks about the Mastermind being critical for success and speaks about the subject in detail. He first defined the mastermind as a “coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.” Hill’s concept of... Continue Reading →

Design Secrets: 5 things a client really wants in a branding project

 An article I recently wrote for a design journal which looks at the design and branding process from a client's point of view.   Clients who require branding and assigning in our hands the one thing that’s closest and dearest to them-their business venture.They breathe and live the concept and are completely committed to that... Continue Reading →

4 books that every entrepreneur must read

I love reading and devour books in search for knowledge, ideas and paradigm shifts in my thinking. As an entrepreneur, books become a hunting ground for feeding on new ideas and thoughts to push me out of my comfort zone. From the 100s of books I have read and dissected, 4 stand out for their... Continue Reading →

30 quotes for CEOs and budding entrepreneurs

A collection of inspiring quotes and ideas for CEOs and people wanting to take the plunge into the world of business. Each thought has so much depth and can trigger ideas and directions. The common thread of inspiration is about passion in work, risk taking, being the best at what you do, embracing failure, hard... Continue Reading →

The wisdom of getting rich and 5 untold secrets

I find it fascinating meeting successful people and understanding what makes them who they are, absorbing their secrets to success, seeking inspiration and lessons. Over my  interactions with hundreds of entrepreneurs, I see extremely intelligent and innovative people struggle financially, dropouts become billionaires and billionaires become unhappy and unfulfilled. Then there's a rare species that gets... Continue Reading →

The 7 forces of business mastery

I read this insightful and inspiring article in the Entrepreneur magazine. It featured an interview with one of my favorite authors and thought leaders, Anthony Robbins. These simple pointers are home truths and there are so many nuggets at very nook and corner. I took away truckloads of ideas and I wanted to share the... Continue Reading →

How we do what we do! How we added spice to over 1000 home grown brands!

A short animated film which explains the how, what and why of Idea Spice. This film explains in a fun manner who we are and what it takes for startups and SMEs to stand out from the clutter and connect emotionally with their consumer. We storyboarded this film and Ti22 animated the film. We had... Continue Reading →

Home grown brands

A short film about inspiring start ups and their story. Our heroes and inspirations who have taken that plunge and converted their ideas into successful entrepreneurial stories. We asked them a few questions and here are their responses and stories in a bid to galvanise other entrepreneurs. In this session, we cover Pantry Cafe by... Continue Reading →

Interview about marketing for SMEs

An interview of mine by SupportBiz. Sharing this here. May 24, 2013 Spice Holding Group: New age advertising and marketing for SMEs The digital age gave birth to a democratic business ecosystem. Now with smart marketing practices, smaller companies can also have the liberty to access their clients themselves. The web interface allows the SMEs... Continue Reading →

Branson’s advice on entrepreneurship

 An interview of Sir Richard Branson. Great insights into the mindset for an entrepreneur! Branson has always been and will be a source of inspiration for his spirit and element of fun he brings into everything he does.

Brilliant article on the 25 characteristics of an entrepreneur from entrepreneur.com

25 Common Characteristics of Successful Entrepreneurs Do you have what it takes to get through hard times? Here are the traits that help home-based business owners thrive. BY JAMES STEPHENSON |This article has been excerpted from the Ultimate Home Based Business Handbook, by James Stephenson, available from Entrepreneur Press. Regardless of your definition of success, there are, oddly enough,... Continue Reading →

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