Author: sajith ansar

Sajith Ansar, CEO and founder of Idea Spice is based in Dubai. Idea Spice Design is a leading branding, design and marketing firm in the region with offices around the world. They have created over 1000 brands globally over the last 14 years and specialise in creating and growing home grown brands. Idea Spice is an award winning boutique design firm that has added innovation and business thinking as key ingredients to rapidly grow local businesses. Sajith graduated as a product designer from The National Institute of Design (NID) and did the MEP program at The Indian Institute of Management, Ahmedabad (IIMA). He worked at Core Emballage and founded and ran a profit centre that designed, manufactured and retailed innovations in recycled paper. Sajith has also lectured at business and design universities regularly and often conducts workshops for entrepreneurs and start ups. Forbes has listed him as one of the Top 100 Indian business leaders in the Arab World.

Body fat explained

As I am losing weight and working towards reshaping my body, I am trying to understand body fat in a bid to work towards a six pack. These visuals explain what the effect body at percentage has on your body and what percentage to aim for to achieve what you want. The ideal percentage changes... Continue Reading →

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Great article in Forbes

Counterintuitivethings successful people do You’re always going to get the same results, doing what everyone else does. Sometimes you have to know when to zig where others zag. These are some of the counterintuitive lessons I’ve learned and applied from the most successful folks I’ve met. Pick Fights – to test others’ resolve in their... Continue Reading →

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App recommendations 1

I have started using Lift after reading about it in Fast Company and boy am I hooked! Lift helps motivate you in a unique manner to form the habits you have always wanted with a little help from everyone around. It's like making resolutions and working upon them. The visual reports, working I. A community... Continue Reading →

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Book review i wrote for Intelligent SME magazine

  4 books i reviewed for a magazine. This will be a regular feature now. These books are recommended as must reads for CEOs and senior management. 1. Think and grow rich- Napolean Hill This is the Bible for every entrepreneur and the great grandfather of all motivational books. The original was written in 1937 but... Continue Reading →

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A grapefruit a day keeps the fat away!

Article from Livestrong.com Grapefruit is an ideal fruit for a weight-loss diet and is low in calories, has large amounts of water and has a certain compound or mechanism that can help control your insulin levels. Before you add grapefruit to your diet or begin any new weight loss diets, it is important for you... Continue Reading →

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Snapshots of dubai

Some pics of Dubai in the downtown area near the worlds tallest tower, burj Khalifa. I love the blend of modernity and culture in the area. The architecture is inspired by the old world charm of Arabia and the Burj sits within this in its majestic and imposing form. The tower form is derived from... Continue Reading →

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Travel to eastern province of Saudi Arabia

I drove down for a meeting from Bahrain to the Eastern province of Saudi. Stopped at an old tyre store and found some wonderful photo opportunities

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Things I learnt reading Fortune magazine

I was reading the February edition of Fortune magazine on my flight back home and there's so many nuggets of wisdom to take away from the articles. Here's three big takeaways: 1.Diversification and commitment to quality. SAMSUNG Samsung Electronics now no.20 on last years Fortune 500 ranking with $149 billion in revenue started with humble... Continue Reading →

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Witnessing the bahrain protests

As I drove by from my meeting, I saw traffic slow down and hordes of police cars on the roads. A helicopter circled low and I noticed clouds of smoke from a distance. The driver casually told me that this was normal and still a regular sighting especially on the weekends. Protestors burning rubber tyres... Continue Reading →

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Workshop on understanding the consumer

I am conducting a workshop with entrepreneurs today at UNIDO bahrain. The subject of the workshop is "Getting into the mind of the consumer". I am emphasizing to the new entrepreneurs how the positioning in the consumers mind is one of the most important aspects of business success. Without a distinct USP or a differentiated... Continue Reading →

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