Tag: positioning

The Secret to a Strong Branding Message? Focus.

Brilliant article in Entrepreneur magazine. Had to share Entrepreneurs are hustlers. We wear many hats. We're like the chameleons of the business world, adapting to whatever we need to be at any given moment in time. It is no wonder so many of us struggle when our ventures gain critical mass and it comes time... Continue Reading →

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Workshop on understanding the consumer

I am conducting a workshop with entrepreneurs today at UNIDO bahrain. The subject of the workshop is "Getting into the mind of the consumer". I am emphasizing to the new entrepreneurs how the positioning in the consumers mind is one of the most important aspects of business success. Without a distinct USP or a differentiated... Continue Reading →

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