I was at a conference today at Media one hotel dubai. The conference room at the business center was such a fresh breath of air. What was usually a strait jacketed atmosphere in a typical corporate settings was turned into a fun and engaging experience.
A message in the lift for the business center set the tone saying “if you are wearing a tie, this is not the place for you”. Set in the media city of dubai, the place new it’s target audience and had created the vibe for the creative clientele.
The attention to detail from the graphic red glasses, cutlery, candy in jars and the fun messages across all stationery was fresh with a hint of mischief. The coffee mug had various messages, note pads, writing materials and posters too. I could constantly see every participant smiling and connecting emotionally with the space.
This is what branding is about. Connecting emotionally and engaging the consumer and creating a memorable experience in the consumers mind. This place so nailed it!